Tonic emerged in the 19th century. Its subtle and herbaceous taste is derived from quinine or gentian, giving it a natural and refined profile with a delicate bitterness and a refreshing character. The popularity of Tonic has increased due to the gin trend.
Its delicate bitterness attracts new consumers looking for drinks that are both refreshing and high in character.
This is depicted in the 46% increase in products launched with Tonic flavours from May 2019-April 2020 compared to May 2017-April 2018.
Tonic is highlighted by a combination of sparkling water and citrus fruits such as lemon, lime or grapefruit. It also blends well with botanical notes.
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Source: Mintel