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A successful product often begins with a simple conversation. Recently, a beverage manufacturer approached our team with a clear objective: to create a new beverage with a specific taste profile for future product development.
Metarom Asia’s Development Process
The Unexpected Discovery
The initial goal was to develop one beverage concept. During flavour exploration, our team suggested an additional flavour pairing: 
What began as a creative recommendation quickly became a favourite during tasting sessions. One project became two opportunities.
✅ Customer proceeded with the original concept
✅ Customer also explored the new Soursop & Lychee combination
Development Challenge
Our customer had a question on how we can create a fruit beverage that is both distinctive and highly drinkable?
What We Explored:
The result was a flavour direction that aligned closely with the customer’s expectations.
*Customer identity and commercial details remain confidential.
From Prototype to Exhibition Favourite
Following its success during development, our application team showcased the Soursop & Lychee beverage at MIHAS 2026.
The response was more than expected. Visitors continuously returned to our booth for repeat tastings, and the beverage became one of the most talked-about creations during the exhibition.
Samples were fully consumed by Day 2.
Innovation Starts with a Conversation
📩 Reach out to sales@metarom.my to schedule an appointment with our team to discuss your project.
Whether you are developing a new product or refining an existing one, great ideas often emerge through collaboration, testing, and a willingness to explore new possibilities.
We are excited to announce that Metarom Asia will be participating in the Malaysia International Halal Showcase (MIHAS) 2026, taking place from 23 – 26 September 2026 at MITEC, Kuala Lumpur.
As one of the leading events connecting businesses across the global halal industry, MIHAS provides the perfect opportunity to discover the latest innovations, trends, and solutions shaping the future of food and beverage.
Experience the World of Flavour with Metarom Asia
Visit our booth and discover how our expertise in flavour creation can help bring your products to life. Our team will be on hand to share insights, discuss market trends, and explore customised flavour solutions tailored to your business needs.
To make your visit even more enjoyable, we have prepared a selection of beverage and bakery filling tastings, allowing you to experience the quality, creativity, and versatility of our flavour solutions firsthand.
Why Visit Us?
Whether you are developing new products, enhancing existing offerings, or looking for fresh inspiration, we look forward to sharing our passion for flavour with you.
See You at MIHAS 2026
Mark your calendar and visit Metarom Asia at MIHAS 2026, 23-26 September 2026 to experience our flavour innovations through exclusive beverage and bakery filling tastings.
📍 Register Now and Visit Us
For more information or to schedule a meeting with our team, please contact sales@metarom.my.
We look forward to welcoming you and creating memorable flavour experiences together.
With 52.2% of South Koreans regularly checking labels on new products and 39% of Thai ready meal consumers prioritizing clean-label products.
As demand for clean-label products continues to grow, natural flavours are becoming a key driver of innovation across food and beverage categories. Natural flavours are derived from sources such as fruits, vegetables, herbs, spices, and botanicals, offering authentic taste experiences tailored to today’s consumer expectations.
This shift is more than a trend. It reflects a growing desire for transparency, authenticity, and products that feel closer to nature. Natural flavours offer manufacturers an opportunity to deliver the taste experiences consumers love while keeping pace with changing market demands.
At Metarom Asia
We have invested significant effort alongside our R&D and sourcing teams to build a broad portfolio of natural flavours that can be produced locally in Malaysia. By combining market insights, flavour expertise, and reliable sourcing, we help customers respond to the growing demand for natural products across a wide range of food and beverage applications: 
Discover Our Natural Flavours Portfolio
Our natural flavour portfolio is carefully developed to meet evolving consumer preferences while delivering authentic and consistent taste experiences across a wide range of food and beverage applications. Explore our Natural flavour profile categories below:
Customers can request a curated Natural Flavours Sample Box tailored to their market and end application. Featuring a selection of our most relevant natural flavour profiles, it provides an easy way to explore flavours and identify the best fit for product development.
Request Your Complimentary Sample Box
Reach out to sales@metarom.my to schedule an appointment with our team and receive your complimentary sample box.
Whether you’re developing a new product, reformulating an existing range, or exploring emerging flavour trends, we’re here to help you discover the right natural flavour solutions for your application.
Contact us today to learn more about our natural flavour portfolio.
A Flavour Tribute to World Cup 2026
Once every four years, the world comes together for one of the most anticipated events in sport, the FIFA World Cup. For the very first time in 2026, the tournament is hosted across three nations: the United States, Mexico, and Canada, featuring 48 teams and 104 matches, the biggest World Cup ever held.
Beyond the matches, it is also a meeting of cultures, cuisines, and shared experiences.
And in many ways, flavour does the same.
At Metarom Asia, we follow global trends closely to deliver flavours that are relevant, modern, and market ready. In line with this, we are introducing a specially crafted line up of chilli inspired flavours, each developed to reflect the character of a host nation.
Following the Trend: The Rise of Bold, Global Flavours
Today’s consumers are looking for more than taste, they want experiences. Flavours that surprise and excite.
That is why bold, layered profiles, especially sweet and spicy combinations, are leading global innovation. From snacks to desserts, from beverages to sauces, chili is becoming a key driver of creativity in product development.
As a flavour house, our role is to turn these trends into possibilities and what better way to do so than by drawing inspiration from the world’s biggest football tournament?
Three Nations. Four Signature Flavours
In celebration of the 2026 World Cup, we are showcasing a flavour journey inspired by each host country, translating culture into taste.
Mexico — Chili Lime & Mango Chili
United States — Caramel Chili
Canada — Chocolate Chili
Did You Know?
To better understand the inspiration behind these flavours, here are a few interesting insights:
A perfect reminder that flavour, like football, has the power to bring people together across borders, cultures, and generations.
Bringing Flavours to Life: Application Opportunities
Our chili inspired flavours are designed to support innovation across multiple categories:
| Flavour | Origin | Common Uses |
| Chili Lime | Mexican street food | Tortilla chips, beverages, marinades |
| Mango Chili | Latin American flavour pairing | Gummies, beverages, yogurts, sauces, fruit based snacks |
| Caramel Chili | Modern American flavour trend | Popcorn, chocolate products, desserts, beverages |
| Chocolate Chili | Traditional cocoa and chili pairing | Pralines, cookies, hot drinks, premium confectionery |
These flavour profiles offer flexibility across formats, supporting a wide range of product concepts.
One World. One Celebration. Endless Flavour Possibilities
The FIFA World Cup 2026 reflects the global nature of today’s food landscape, shaped by cultural exchange, evolving tastes, and continuous innovation. At Metarom Asia, we support this evolution by developing flavours that align with market trends and consumer expectations.
From Chili Lime to Chocolate Chili, this range highlights how chilli based flavours can drive differentiation and product innovation.
Let’s Create Something Worth Celebrating
Whether you are developing a new snack, beverage, dessert, or bakery concept, our World Cup, inspired flavours are ready to support your next innovation.
Contact us at sales@metarom.my to explore how we can collaborate on your next product development.
Bakery Roadshow 2026
At Metarom Asia, we support the bakery industry with end-to-end expertise, from understanding market expectations to developing flavours for real applications.
With access to dedicated bakery laboratories and a broad flavour palette, our teams combine technical, marketing, and application expertise to help brands create bakery products that stand out in taste, texture, and identity.
Understanding Today’s Bakery Trends
Today’s bakery consumers expect more than taste alone, they seek moments of indulgence, creativity, and inspiration. Trends such as sweet indulgence, globally inspired flavours, swicy (sweet + spicy) pairings, hybrid pastries, and softer aesthetic influences like Cloud Dancer are redefining modern bakery experiences.
Through continuous trend monitoring and in-depth market analysis, Metarom translates these global movements into clear, forward-looking insights that inspire everyday bakery creations.
Our Concepts
Inspired by emerging bakery trends, Metarom Asia is bringing to life a series of concept creations that explore how flavour, texture, and format can elevate familiar bakery formats. These concepts are designed to spark curiosity and open new creative possibilities, offering a glimpse into where bakery innovation is headed.
Each concept invites bakery teams to explore fresh perspectives on how current trends can be interpreted and adapted across different applications, from classic favourites to bold new creations.
Discover, Taste, Get Inspired
This roadshow is designed as a source of inspiration, an opportunity to explore ideas, discover flavour directions, and imagine new bakery possibilities.
We invite you to discover our concepts, exchange ideas with our team, and see how Metarom’s bakery expertise can support your next innovation journey.
Interested in exploring our prototypes? Feel free to reach out to us at sales@metarom.my for more information.
DISCOVER
Metarom Asia
- Part of Metarom Group, Caramel and Flavour solution designer since 1953.
- Established in 2018 in the greater Kuala Lumpur with the focus to intensify our presence in Asia.
- Committed to sustainability, safety and ethics.
Flavour
Caramel
Application
By your side,
any time.
We offer customized support to meet your every
need.
By your side, any time. We offer customized support to meet your every need.
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