At Metarom Asia, we support the bakery industry with end-to-end expertise, from understanding market expectations to developing flavours for real applications.
With access to dedicated bakery laboratories and a broad flavour palette, our teams combine technical, marketing, and application expertise to help brands create bakery products that stand out in taste, texture, and identity.
Understanding Today’s Bakery Trends
Today’s bakery consumers expect more than taste alone, they seek moments of indulgence, creativity, and inspiration. Trends such as sweet indulgence, globally inspired flavours, swicy (sweet + spicy) pairings, hybrid pastries, and softer aesthetic influences like Cloud Dancer are redefining modern bakery experiences.
Through continuous trend monitoring and in-depth market analysis, Metarom translates these global movements into clear, forward-looking insights that inspire everyday bakery creations.
Our Concepts
Inspired by emerging bakery trends, Metarom Asia is bringing to life a series of concept creations that explore how flavour, texture, and format can elevate familiar bakery formats. These concepts are designed to spark curiosity and open new creative possibilities, offering a glimpse into where bakery innovation is headed.
Each concept invites bakery teams to explore fresh perspectives on how current trends can be interpreted and adapted across different applications, from classic favourites to bold new creations.
Discover, Taste, Get Inspired
This roadshow is designed as a source of inspiration, an opportunity to explore ideas, discover flavour directions, and imagine new bakery possibilities.
We invite you to discover our concepts, exchange ideas with our team, and see how Metarom’s bakery expertise can support your next innovation journey.
Interested in exploring our prototypes? Feel free to reach out to us at sales@metarom.my for more information.
Lunar New Year is a season where food carries meaning. Festive treats are often chosen not only for taste, but for the blessings they represent—shared with family, offered to guests, and passed from one generation to the next.
This year, we celebrate Modern Heritage Indulgence: heritage flavours reimagined for today’s festive table—where every bite can evoke nostalgia while still feeling relevant in modern formats and lifestyles.
Three iconic treats that define the season
Across Southeast Asia, a few favourites consistently return during Lunar New Year. Pineapple tarts, black sesame treats, and nian gao each have their own symbolism and emotional resonance—anchored in tradition, yet endlessly adaptable.
Pineapple Tarts – ‘Ong Lai’ (Prosperity Comes)
Pineapple holds special significance during Lunar New Year. In Hokkien, it is known as ‘Ong Lai’, commonly understood as ‘prosperity comes’. Serving pineapple tarts symbolises welcoming wealth, good luck, and abundance into the home. Their golden colour also reflects success and happiness, making them an auspicious treat for the season.
Beyond symbolism, pineapple tarts are loved for what they represent at the table: togetherness, hospitality, and the sweetness of a new beginning—often homemade, shared with guests, and tied to cherished family memories. Pineapple Tarts features a bright, jammy pineapple centre with a sweet–tangy lift, wrapped in buttery pastry. The finish is warm and baked—shortbread-like, soft, and comforting.
Black Sesame – Longevity, Vitality, and Quiet Comfort
Deep, nutty, and comforting, black sesame is traditionally associated with nourishment and vitality. In festive context, it is commonly linked to wishes for good health, inner strength, and longevity in the year ahead.
Its rich taste makes it a natural bridge between tradition and modern preferences: familiar, premium, and comforting—particularly suited to contemporary formats where consumers look for indulgence that feels balanced.
Black Sesame features a roasted sesame aroma up front, followed by a smooth, nutty paste-like depth. The finish is creamy with a gentle, cocoa-like bitterness that reads as premium rather than sweet.
Traditionally enjoyed in black sesame glutinous rice ball that represent unity and prosperity.
Nian Gao – Growth and Rising Fortunes
Sweet and chewy, nian gao—often called the sticky ‘year cake’—has been enjoyed for over 2,000 years as a symbol of growth, success, and rising fortunes. Its name sounds like ‘higher year’ in Chinese, expressing hopes that personal and professional achievements will rise in the year ahead.
Its sticky texture is also commonly associated with family togetherness. Sharing nian gao becomes a ritual of connection—marking new beginnings and wishing everyone a year full of progress and sweet success.
Nian Gao features a gentle caramel sweetness, warm rice/cereal notes, and a soft, comforting finish. In modern interpretations, brown sugar and toasted rice often become the bridge that makes the profile instantly recognisable in beverages and desserts.
Inspiration For Modern Product Formats
While these treats are rooted in tradition, their flavours translate naturally into a wide range of modern applications—opening creative possibilities for seasonal menus and limited editions.
Bakery: cookies, tarts, biscuits, filled buns and festive assortments
Dairy & alternative dairy: drinking yogurts, dessert cups and frozen desserts
Confectionery: filled chocolates, wafers and gift boxes
From Inspiration to Development
To support manufacturers planning seasonal innovation, Metarom Asia has developed flavour profiles inspired by these iconic treats—helping translate Lunar New Year heritage into practical development plans across different product categories.
Pineapple Tart Cookie (Reduced Sugar)
Black Sesame Oat Drinking Yogurt
Brown Sugar Rice Milk Tea (Nian Gao Inspired)
Contact us today at sales@metarom.my and experience our new flavour creation.
Gong Xi Fa Cai — wishing you a prosperous Lunar New Year.
Once a humble root crop from the Philippines, ube has taken the culinary world by storm. Its vivid violet hue and subtly sweet, nutty flavour have transformed it from a cherished Filipino delicacy into a global sensation, a must-have on menus and in product innovation pipelines alike. Ube’s appeal spans cultures and cuisines, captivating consumers across APAC and beyond.
More than a trend, ube blends colour, flavour, and culture, celebrating heritage and creativity while reshaping today’s flavour landscape. Curious what makes ube so special? Let’s dive into its story, science, and sweet spot.
A Taste of Filipino Heritage
More than just a vibrant purple ingredient, ube (Dioscorea alata) is a symbol of the Philippines’ deep agricultural roots and evolving culinary identity. Once cultivated by early communities across the islands, it has journeyed from humble farmlands to festive tables. And now, to global menus.
Through centuries of tradition, migration, and innovation, ube has come to represent the Filipino spirit of creativity, resilience, and joy in sharing food. Its story connects the past and present, from ancient fields and ritual offerings to the modern reinvention of Filipino flavours celebrated around the world.
Cultural Significance
Ube represents abundance, gratitude, and shared joy, taking center stage in fiestas, Christmas celebrations, and beloved desserts like ube halaya (yam jam), halo-halo, puto, sapin-sapin, and bibingka. Its vivid purple hue evokes nostalgia and unity, bridging generations and connecting Filipinos worldwide
Ancient Connections
As one of the earliest cultivated root crops, ube reflects the Philippines’ deep agricultural heritage and enduring connection to the land. From ancient rituals to modern lattes and pastries, it continues to celebrate both tradition and innovation in Filipino culture
Not All Purple Roots Are the Same
Though they often share the same eye-catching purple hue, ube, taro and purple sweet potato each have their own distinct origins, flavours and culinary uses, three unique ingredients often mistaken for one another but celebrated for their individual textures and taste profiles.
Root Crop
Origin
Flavour Profile
Texture
Common Uses
Colour
Ube
Philippines
Sweet, nutty, vanilla-like
Dense, slightly sticky
Desserts, jams, ice cream
Deep violet
Taro
Southeast Asia
Earthly, less sweet
Starchy, fibrous
Milk teas, steamed snacks
Pale lavender
Purple Sweet Potato
Japan/China
Dense, mildly sweet
Dry, mealy
Baked goods, chips
Magenta purple
Ube stands out for its naturally vibrant violet hue and distinctive creamy-sweet profile. Its colour remains vivid through processing, while its aroma offers a complex blend of sweet, creamy and subtly caramelised-coconut notes. Highly versatile across formats, from paste to powder to extract, ube also carries a deep emotional and cultural resonance in Asia-Pacific markets, adding both sensory appeal and storytelling value to any creation.
Ube Craze Goes Global
Instagram loves purple, and so do brands. From Starbucks Japan’s Ube Frappuccino to Zus Coffee Philippines’ and Malaysia’s Ube Series, and McDonald’s Ube Pie in Southeast Asia, ube has become a global flavour icon. Its rise reflects not just its striking colour, but also a growing appetite for authentic, story-driven ingredient.
Ube is rapidly emerging as a hero flavour in modern Asian-inspired desserts, joining the ranks of matcha, pandan and black sesame. Recognised in North America and Europe as a “global discovery flavour”, an exotic ingredient with strong mainstream crossover potential, ube has seen remarkable growth across the Asia-Pacific region.
Why the Hype?
Visually striking for social media: Ube’s vivid violet hue naturally stands out on digital feeds, making it a photogenic favourite for brands and creators alike
Global curiosity for “authentic Asian flavours”: As consumers explore beyond the familiar, ube represents a bridge to Filipino and broader Asian culinary traditions
Naturally derived, plant-based ingredient appeal: With rising interest in clean-label, sustainable foods, ube’s plant-based origin fits perfectly into modern wellness trends
Nostalgia and cultural storytelling fuel emotional connection: For many Filipinos and Asian communities, ube evokes heritage and home, while for global audiences, it offers a sense of cultural discovery
Innovation Spotlight
Plant-based dairy: Yogurts, milks and soft serves featuring ube’s subtle sweetness and natural colour
Bakery applications: Creative takes like mochi donuts, brioche loaves, croissants and even laminated pastries infused with ube filling or glaze
Confectionery & beverages: Bubble teas, ready-to-drink (RTD) shakes, liqueurs, and seasonal limited-edition treats, blending comfort, colour and cultural curiosity in one indulgent experience
Over the past three years, mentions of ube in new product launches have surged, fueled by the popularity of Filipino and Japanese dessert trends. According to Mintel, it is increasingly featured in categories ranging from ice cream to bakery products across markets such as Indonesia, Vietnam, the Philippines, and even the USA. This expansion highlights ube’s evolution from a niche ingredient to an innovative, trendy flavour with broad appeal. Overall, ube’s position across global and APAC markets reflects steady growth, creative adoption, and strong momentum, signalling significant yet untapped potential.
Ube is more than a flavour, it’s a story in purple. A link to heritage, a symbol of creativity, and a bold colour statement that continues to reshape global palates. For flavour houses, it represents a bridge between cultural authenticity and trend-driven innovation, a hue and taste that truly stands out.
At Metarom Asia, we capture every nuance of this iconic ingredient through tailored flavour profiles that transform the familiar into the unforgettable. Whether you seek to recreate tradition or spark the next global dessert sensation, our expertise helps bring your vision to life.
Connect with us at sales@metarom.myand join us in shaping the next purple sensation together.
Few flavours are as universally loved or as effortlessly versatile as strawberry. Strawberry has long captured the hearts and taste buds of people across the globe. Its juicy sweetness, vibrant red hue, and delicate aroma evoke feelings of joy, comfort, and indulgence. More than just fruit, strawberry represents a sensory experience, nostalgic for some, refreshing for others, but familiar to nearly everyone. And behind this everyday favourite lies a fascinating story of evolution, diversity, and innovation.
So, what makes strawberry such a powerful flavour in product development?
From Wild Fields to World Fame
Strawberries have been cherished by humans for centuries, long before they became the globally cultivated fruit we know today. The earliest records of wild strawberry consumption trace back to Ancient Rome, where the fruit was celebrated not just for its sweet, tangy taste but also for its medicinal benefits. Roman writers noted its use in treating everything from melancholy to fever, a testament to its early value in both cuisine and wellness.
The modern strawberry, Fragaria × ananassa, didn’t appear until the 18th century. It was born in France through the accidental hybridisation of two wild species: Fragaria virginiana, native to North America and prized for its flavour, and Fragaria chiloensis, a South American variety known for its size and vibrant colour. This botanical pairing produced a breakthrough, larger, juicier berries with a richer flavour and better shelf stability, ideal for both fresh consumption and culinary use. The hybrid quickly gained favour across Europe, laying the foundation for the commercial strawberry varieties we enjoy today.
Today, strawberries are cultivated on nearly every continent. Regions have developed specialised cultivars to suit local climates and consumer preferences, from intensely sweet Japanese varieties to robust American field strawberries. These subtle differences bring unique nuances to the flavour and aroma, creating a wide palette for flavourists and food innovators to capture the essence of strawberry across different applications.
Strawberry Season in Malaysia: A Highland Harvest
Although strawberries are often associated with cool, temperate climates, Malaysia has carved out a niche for its own strawberry production, high above sea level in the misty hills of Cameron Highlands, Pahang. Thanks to its unique elevation and climate, this region supports strawberry cultivation all year round, offering a tropical twist on this beloved fruit.
Malaysian strawberries are often smaller in size but intensely aromatic and flavourful, with a vibrant balance of tanginess and concentrated sweetness. Compared to their larger, juicier counterparts from temperate countries, these highland berries offer a bold, localised profile that appeals to Southeast Asian palates.
Inside the Strawberry’s Complex Character
What makes the strawberry flavour so irresistible?
The secret lies in its extraordinary chemical complexity. A ripe strawberry contains over 360 volatile compounds that work together to create its distinctive aroma and flavour. These compounds vary in concentration depending on ripeness, variety, and growing conditions, giving rise to the nuanced profiles we associate with different strawberry experiences.
Key contributors include:
This blend results in a flavour that’s both familiar and multidimensional, sweet, slightly tart, with a fresh and juicy top note. The ripeness, cultivar, and growing conditions can significantly influence the final flavour profile, which is why creating authentic strawberry flavour is both an art and a science.
The Berry Best, Year After Year
Strawberry consistently ranks among the topmost loved flavours worldwide, a status it has maintained for decades. And its popularity goes far beyond just taste.
According to Mintel, strawberries resonate deeply with consumers for a multitude of reasons:
From a flavour psychological perspective, strawberries tap into emotions of happiness, warmth, and youthful optimism. It communicates freshness and comfort, making it not just a consumer favourite, but also an asset in brand storytelling and product development.
The Strawberry Spectrum: From Wild to Gourmet
Strawberries don’t come in just one flavour. Instead, they span a diverse and dynamic spectrum. And that’s exactly what makes strawberries so fascinating for flavour creation as they offer endless room for exploration.
To better capture this complexity, we’ve developed a strawberry flavour wheel built around eight key descriptors, each representing a different facet of the fruit’s personality:
Each descriptor can be dialed up, blended, or balanced, giving the flexibility to create everything.
At Metarom Asia, we help brands create strawberry flavour systems that go beyond just taste, they evoke emotion. From nostalgic creamy notes to vibrant, juicy bursts, our customised strawberry profiles are designed to deliver indulgence, refreshment, or seasonal appeal across a wide range of applications.
Whether you’re crafting a dairy dessert, a sugar-free gummy, or a bold beverage concept, our flavour expertise ensures your strawberry creation stands out with both character and performance.
Get in touch with us at sales@metarom.my to explore tailored strawberry solutions that bring your product ideas to life.
Coconut Water: Pure Refreshment, Straight from Nature
Light, refreshing, and naturally sweet. Coconut water has gone from tropical tradition to global health staple, driven by its clean-label appeal and hydrating benefits. But behind its rising popularity lies an opportunity: the ability to replicate, elevate, and innovate using flavour solutions that meet both sensory and technical demands.
At Metarom Asia, we don’t just see coconut water as a trend; We develop flavour that capture its essence and unlock its potential across multiple applications. Whether used to reinforce its natural profile or to create bold new combinations, our Coconut Water Flavour is designed to help brands stand out in the wellness, refreshment, and indulgence spaces.
What’s Inside Coconut Water?
Coconut water is the clear, nutrient-rich liquid found inside young green coconuts, typically harvested at 6 to 7 months. Grown in tropical regions like Southeast Asia, India, the Caribbean, and Latin America, it has long been valued in traditional cultures, not just to quench thirst, but in medicine and rituals as well.
Unlike coconut milk, which comes from the flesh of mature coconuts, coconut water is naturally sterile, low in calories, and minimally processed. Often mistaken for a sugary tropical juice, it’s a clean, light, and functional beverage with a distinct nutritional profile.
Here’s what makes coconut water stand out:
Beyond the Water, Into the Depths
Coconut water is far more than just a trendy drink, it’s steeped in history, healing, and spirituality. Across centuries and cultures, it has served as a sacred offering, a traditional remedy, and a trusted source of natural hydration.
A Growing Global Trend: From Village Palms to Global Shelves
Once a humble village harvest, coconut water has become a global health phenomenon. Over the past two decades, rising demand for clean-label drinks has propelled it from Southeast Asian markets to shelves in cities like New York, London, and Tokyo. Its popularity reflects the shift toward natural hydration, plant-based living, and eco-conscious choices, making it a favorite among athletes, wellness enthusiasts, and green-minded shoppers.
Both global brands and startups have embraced coconut water for its appeal as a:
In places like the US, UK, and Australia, it’s now a staple in smoothie bars, yoga studios, and wellness cafés. Popular varieties include sparkling, fruit-infused, and cold-pressed options to retain nutrients.
The trend also thrives on storytelling; consumers value ethical sourcing, fair-trade practices, and smallholder partnerships. Social media has amplified this, with hashtags like #CoconutWater and #NaturalHydration turning it into a lifestyle symbol: fresh, wholesome, and global.
Though modern in branding, coconut water’s rise is a return to tradition, evolving from ritual and remedy to gym bag essential, one sip at a time.
Coconut Water as a Flavour Canvas
Coconut water has a light, slightly nutty-sweet base with mild acidity, which makes it ideal for carrying a wide variety of flavour profiles.
Here are a few flavour pairings that shine with coconut water:
Creations That Flow with Coconut Water
Let the light, hydrating character of coconut water inspire your next flavour launch. From refreshing RTD to tropical ice cream, here are flavour-forward concepts riding the wave of clean-label and naturally refreshing trends:
At Metarom Asia, we help brands develop flavour systems that enhance the natural character of coconut water or build bold, exciting profiles for functional, indulgent, or seasonal launches. Whether you’re creating a tropical RTD, a refreshing ice cream, or a flavourful coffee beverage, our flavour solutions are designed to deliver both taste and performance.
Get in touch with us at sales@metarom.my to explore flavour pairings, market trends, or ready-to-customise flavour systems that bring your brand vision to life.
Dubai Chocolate Craze: The Trend That’s Sweetening the World
In the fast-moving world of flavour trends, few have captured global attention quite like Dubai chocolate. What began as an aesthetic dessert style is now a full-on movement in cafés, bakeries, and food brands worldwide. This indulgent trend fuses luxury, Middle Eastern flavour heritage, and social media virality. Currently, its growth shows no signs of slowing down.
Let’s dive deep into what makes Dubai chocolate a must-watch trend, how brands are capitalising on it, and how you can craft your next standout product inspired by this sweet sensation.
The Global Rise of Dubai-Inspired Chocolate
Created by Sarah Hamouda in 2021, “Dubai chocolate” began in high-end boutiques and quickly became a global sensation. Thanks to TikTok influencers unboxing gold-tipped milk chocolate bar filled with silky pistachio cream, earthy tahini and crunchy shards of knafeh pastry, “Dubai chocolate” has evolved into a cultural export.
In the last year, we’ve seen a surge in global search trends for terms like “pistachio chocolate,” “gold chocolate,” and “tahini sweets”. On TikTok alone, the hashtag #PistachioChocolate has amassed over 200 million views, with creators praising its indulgent textures, unique ingredient combinations, and luxurious presentation.
Why it’s blooming:
This trend reflects a broader macro-shift in consumer behaviour:
What Makes Dubai Chocolate So Special?
Dubai chocolate stands out not only for its unique flavours but for its sensory experience. The combination of diverse ingredients creates a distinct balance of sweetness, savoury richness, and luxurious presentation.
How Brands Are Capitalising on the Craze
Major brands and innovative boutique chocolatiers are already leveraging the Dubai chocolate trend to expand their portfolios and meet the rising consumer demand for luxurious, culturally inspired desserts.
Lindt: Launched a pistachio-centred truffle line across Europe, targeting the growing market of premium indulgence consumersCostco: Offering pistachio gelato, tahini spreads, and flavour samplers, signalling mass-market interest in Middle Eastern profilesBoutique Chocolatiers: In France, Germany, and the U.S., limited-edition collections are incorporating rose-infused ganache, date-paste centres, and gold detailing to create exclusive, premium offerings
Across Asia, brands are tapping into this trend and transforming it into consumer favourites:
Malaysia: Artisanal bakeries in Kuala Lumpur and Selangor are selling out of pistachio cream croissants and chocolate cakes topped with edible gold. Some boutique chocolatiers are offering Dubai-style bonbons as festive gifts
Thailand: Upscale dessert bars in Bangkok are embracing the Dubai chocolate trend with pistachio-filled crepes, tahini-infused lava cakes, and rose-saffron chocolate mousse. These offerings blend Thai creativity with Middle Eastern luxury, catering to a growing market of dessert lovers seeking globally inspired indulgence
Japan: High-end patisseries in Tokyo are introducing Dubai-style mochi. They are soft, chewy rice cakes filled with pistachio ganache, tahini cream, or rose-saffron-infused chocolate. These mochi reinterpret a familiar Japanese format with rich Middle Eastern flavours and gold-dusted finishes, catering to both local consumers and global tourists seeking elevated gifting experiences
Flavours and Formats That Ride the Dubai Wave
Looking to tap into the Dubai chocolate trend? Here are some flavour concepts developed with expert market insights, ready to be customised for your next product launch:
At Metarom Asia, we don’t just follow trends. We help you translate them into successful, scalable products. With deep expertise in flavour development and a passion for innovation, we collaborate with brands to turn insights like Dubai chocolate into products that stand out in today’s competitive market.
Whether you’re launching a new dessert line, upgrading your beverage offering, or rolling out a seasonal SKU, we’re here to help bring bold, globally inspired flavours to your brand.
Contact us today atsales@metarom.my and let’s work together to create your next best-selling product.
Metarom Group has been a key player on the caramel market, producing various types of filling, topping or colours for bakery, dairy and beverage applications.
Capitalizing on this expertise, Metarom Asia has developed a new line of caramelise d sugar syrup for the ASIAN market.
No additive, clean label and shelf life stable are some of the main advantages of this unique product.
Dedicated to dairy or beverage application, it is very easy to handle and formulate and will bring colouration from light to dark brown.
Want to check out our Spicy Caramel and get samples? Contact us: sales@metarom.my
Metarom Asia 2023 Flavour Trend Of The Year : Spicy Caramel
According to historians the first caramels were made by the arabic nations in the year 1000 AD by mixing of sugar and water to form a crystalised candy. Many years later the caramel as we know it was developed with the addition of milk and fat into the boiling sugar water. In the recent years, this confectionary product has been added to a wide variety of food and beverage and industrials have developed many profiles such as toffee, salted butter caramel, cream caramel, dulce de leche and others.
Metarom Group has been producing specialty caramel (fillings, toppings, etc.) for the past 60 years. Our expertise in this category is giving us an advantage for the formulation of caramel flavouring.
Flavour preferences had shifted over the course of the pandemic. From classic and comfort food during lockdowns, consumers seek out more unexpected and exciting type of food in the post covid era. What more adventurous than spicy and hot flavours? Profiles such as chili, jalapeno, cinnamon, ginger are amongst the top flavours identified to bring sparks on the market. Initially restricted to savoury snacks, we are now seeing products launching that are bringing spices to surprising food and beverage across multiple categories.!
Metarom Asia 2023 flavour trend of the year draws its inspiration from the combination of the indulgence of caramel and the attraction of spiciness. It will fulfil the consumer desire for exciting, bold and adventurous flavour creation and makes your product stands out in the market.
Want to check out our Spicy Caramel and get samples? Contact us: sales@metarom.my
At Metarom Asia, we support the bakery industry with end-to-end expertise, from understanding market expectations to developing flavours for real applications.
With access to dedicated bakery laboratories and a broad flavour palette, our teams combine technical, marketing, and application expertise to help brands create bakery products that stand out in taste, texture, and identity.
Understanding Today’s Bakery Trends
Today’s bakery consumers expect more than taste alone, they seek moments of indulgence, creativity, and inspiration. Trends such as sweet indulgence, globally inspired flavours, swicy (sweet + spicy) pairings, hybrid pastries, and softer aesthetic influences like Cloud Dancer are redefining modern bakery experiences.
Through continuous trend monitoring and in-depth market analysis, Metarom translates these global movements into clear, forward-looking insights that inspire everyday bakery creations.
Our Concepts
Inspired by emerging bakery trends, Metarom Asia is bringing to life a series of concept creations that explore how flavour, texture, and format can elevate familiar bakery formats. These concepts are designed to spark curiosity and open new creative possibilities, offering a glimpse into where bakery innovation is headed.
Each concept invites bakery teams to explore fresh perspectives on how current trends can be interpreted and adapted across different applications, from classic favourites to bold new creations.
Discover, Taste, Get Inspired
This roadshow is designed as a source of inspiration, an opportunity to explore ideas, discover flavour directions, and imagine new bakery possibilities.
We invite you to discover our concepts, exchange ideas with our team, and see how Metarom’s bakery expertise can support your next innovation journey.
Interested in exploring our prototypes? Feel free to reach out to us at sales@metarom.my for more information.
Lunar New Year is a season where food carries meaning. Festive treats are often chosen not only for taste, but for the blessings they represent—shared with family, offered to guests, and passed from one generation to the next.
This year, we celebrate Modern Heritage Indulgence: heritage flavours reimagined for today’s festive table—where every bite can evoke nostalgia while still feeling relevant in modern formats and lifestyles.
Three iconic treats that define the season
Across Southeast Asia, a few favourites consistently return during Lunar New Year. Pineapple tarts, black sesame treats, and nian gao each have their own symbolism and emotional resonance—anchored in tradition, yet endlessly adaptable.
Pineapple Tarts – ‘Ong Lai’ (Prosperity Comes)
Pineapple holds special significance during Lunar New Year. In Hokkien, it is known as ‘Ong Lai’, commonly understood as ‘prosperity comes’. Serving pineapple tarts symbolises welcoming wealth, good luck, and abundance into the home. Their golden colour also reflects success and happiness, making them an auspicious treat for the season.
Beyond symbolism, pineapple tarts are loved for what they represent at the table: togetherness, hospitality, and the sweetness of a new beginning—often homemade, shared with guests, and tied to cherished family memories. Pineapple Tarts features a bright, jammy pineapple centre with a sweet–tangy lift, wrapped in buttery pastry. The finish is warm and baked—shortbread-like, soft, and comforting.
Black Sesame – Longevity, Vitality, and Quiet Comfort
Deep, nutty, and comforting, black sesame is traditionally associated with nourishment and vitality. In festive context, it is commonly linked to wishes for good health, inner strength, and longevity in the year ahead.
Its rich taste makes it a natural bridge between tradition and modern preferences: familiar, premium, and comforting—particularly suited to contemporary formats where consumers look for indulgence that feels balanced.
Black Sesame features a roasted sesame aroma up front, followed by a smooth, nutty paste-like depth. The finish is creamy with a gentle, cocoa-like bitterness that reads as premium rather than sweet.
Traditionally enjoyed in black sesame glutinous rice ball that represent unity and prosperity.
Nian Gao – Growth and Rising Fortunes
Sweet and chewy, nian gao—often called the sticky ‘year cake’—has been enjoyed for over 2,000 years as a symbol of growth, success, and rising fortunes. Its name sounds like ‘higher year’ in Chinese, expressing hopes that personal and professional achievements will rise in the year ahead.
Its sticky texture is also commonly associated with family togetherness. Sharing nian gao becomes a ritual of connection—marking new beginnings and wishing everyone a year full of progress and sweet success.
Nian Gao features a gentle caramel sweetness, warm rice/cereal notes, and a soft, comforting finish. In modern interpretations, brown sugar and toasted rice often become the bridge that makes the profile instantly recognisable in beverages and desserts.
Inspiration For Modern Product Formats
While these treats are rooted in tradition, their flavours translate naturally into a wide range of modern applications—opening creative possibilities for seasonal menus and limited editions.
Bakery: cookies, tarts, biscuits, filled buns and festive assortments
Dairy & alternative dairy: drinking yogurts, dessert cups and frozen desserts
Confectionery: filled chocolates, wafers and gift boxes
From Inspiration to Development
To support manufacturers planning seasonal innovation, Metarom Asia has developed flavour profiles inspired by these iconic treats—helping translate Lunar New Year heritage into practical development plans across different product categories.
Pineapple Tart Cookie (Reduced Sugar)
Black Sesame Oat Drinking Yogurt
Brown Sugar Rice Milk Tea (Nian Gao Inspired)
Contact us today at sales@metarom.my and experience our new flavour creation.
Gong Xi Fa Cai — wishing you a prosperous Lunar New Year.
Once a humble root crop from the Philippines, ube has taken the culinary world by storm. Its vivid violet hue and subtly sweet, nutty flavour have transformed it from a cherished Filipino delicacy into a global sensation, a must-have on menus and in product innovation pipelines alike. Ube’s appeal spans cultures and cuisines, captivating consumers across APAC and beyond.
More than a trend, ube blends colour, flavour, and culture, celebrating heritage and creativity while reshaping today’s flavour landscape. Curious what makes ube so special? Let’s dive into its story, science, and sweet spot.
A Taste of Filipino Heritage
More than just a vibrant purple ingredient, ube (Dioscorea alata) is a symbol of the Philippines’ deep agricultural roots and evolving culinary identity. Once cultivated by early communities across the islands, it has journeyed from humble farmlands to festive tables. And now, to global menus.
Through centuries of tradition, migration, and innovation, ube has come to represent the Filipino spirit of creativity, resilience, and joy in sharing food. Its story connects the past and present, from ancient fields and ritual offerings to the modern reinvention of Filipino flavours celebrated around the world.
Cultural Significance
Ube represents abundance, gratitude, and shared joy, taking center stage in fiestas, Christmas celebrations, and beloved desserts like ube halaya (yam jam), halo-halo, puto, sapin-sapin, and bibingka. Its vivid purple hue evokes nostalgia and unity, bridging generations and connecting Filipinos worldwide
Ancient Connections
As one of the earliest cultivated root crops, ube reflects the Philippines’ deep agricultural heritage and enduring connection to the land. From ancient rituals to modern lattes and pastries, it continues to celebrate both tradition and innovation in Filipino culture
Not All Purple Roots Are the Same
Though they often share the same eye-catching purple hue, ube, taro and purple sweet potato each have their own distinct origins, flavours and culinary uses, three unique ingredients often mistaken for one another but celebrated for their individual textures and taste profiles.
Root Crop
Origin
Flavour Profile
Texture
Common Uses
Colour
Ube
Philippines
Sweet, nutty, vanilla-like
Dense, slightly sticky
Desserts, jams, ice cream
Deep violet
Taro
Southeast Asia
Earthly, less sweet
Starchy, fibrous
Milk teas, steamed snacks
Pale lavender
Purple Sweet Potato
Japan/China
Dense, mildly sweet
Dry, mealy
Baked goods, chips
Magenta purple
Ube stands out for its naturally vibrant violet hue and distinctive creamy-sweet profile. Its colour remains vivid through processing, while its aroma offers a complex blend of sweet, creamy and subtly caramelised-coconut notes. Highly versatile across formats, from paste to powder to extract, ube also carries a deep emotional and cultural resonance in Asia-Pacific markets, adding both sensory appeal and storytelling value to any creation.
Ube Craze Goes Global
Instagram loves purple, and so do brands. From Starbucks Japan’s Ube Frappuccino to Zus Coffee Philippines’ and Malaysia’s Ube Series, and McDonald’s Ube Pie in Southeast Asia, ube has become a global flavour icon. Its rise reflects not just its striking colour, but also a growing appetite for authentic, story-driven ingredient.
Ube is rapidly emerging as a hero flavour in modern Asian-inspired desserts, joining the ranks of matcha, pandan and black sesame. Recognised in North America and Europe as a “global discovery flavour”, an exotic ingredient with strong mainstream crossover potential, ube has seen remarkable growth across the Asia-Pacific region.
Why the Hype?
Visually striking for social media: Ube’s vivid violet hue naturally stands out on digital feeds, making it a photogenic favourite for brands and creators alike
Global curiosity for “authentic Asian flavours”: As consumers explore beyond the familiar, ube represents a bridge to Filipino and broader Asian culinary traditions
Naturally derived, plant-based ingredient appeal: With rising interest in clean-label, sustainable foods, ube’s plant-based origin fits perfectly into modern wellness trends
Nostalgia and cultural storytelling fuel emotional connection: For many Filipinos and Asian communities, ube evokes heritage and home, while for global audiences, it offers a sense of cultural discovery
Innovation Spotlight
Plant-based dairy: Yogurts, milks and soft serves featuring ube’s subtle sweetness and natural colour
Bakery applications: Creative takes like mochi donuts, brioche loaves, croissants and even laminated pastries infused with ube filling or glaze
Confectionery & beverages: Bubble teas, ready-to-drink (RTD) shakes, liqueurs, and seasonal limited-edition treats, blending comfort, colour and cultural curiosity in one indulgent experience
Over the past three years, mentions of ube in new product launches have surged, fueled by the popularity of Filipino and Japanese dessert trends. According to Mintel, it is increasingly featured in categories ranging from ice cream to bakery products across markets such as Indonesia, Vietnam, the Philippines, and even the USA. This expansion highlights ube’s evolution from a niche ingredient to an innovative, trendy flavour with broad appeal. Overall, ube’s position across global and APAC markets reflects steady growth, creative adoption, and strong momentum, signalling significant yet untapped potential.
Ube is more than a flavour, it’s a story in purple. A link to heritage, a symbol of creativity, and a bold colour statement that continues to reshape global palates. For flavour houses, it represents a bridge between cultural authenticity and trend-driven innovation, a hue and taste that truly stands out.
At Metarom Asia, we capture every nuance of this iconic ingredient through tailored flavour profiles that transform the familiar into the unforgettable. Whether you seek to recreate tradition or spark the next global dessert sensation, our expertise helps bring your vision to life.
Connect with us at sales@metarom.myand join us in shaping the next purple sensation together.
Few flavours are as universally loved or as effortlessly versatile as strawberry. Strawberry has long captured the hearts and taste buds of people across the globe. Its juicy sweetness, vibrant red hue, and delicate aroma evoke feelings of joy, comfort, and indulgence. More than just fruit, strawberry represents a sensory experience, nostalgic for some, refreshing for others, but familiar to nearly everyone. And behind this everyday favourite lies a fascinating story of evolution, diversity, and innovation.
So, what makes strawberry such a powerful flavour in product development?
From Wild Fields to World Fame
Strawberries have been cherished by humans for centuries, long before they became the globally cultivated fruit we know today. The earliest records of wild strawberry consumption trace back to Ancient Rome, where the fruit was celebrated not just for its sweet, tangy taste but also for its medicinal benefits. Roman writers noted its use in treating everything from melancholy to fever, a testament to its early value in both cuisine and wellness.
The modern strawberry, Fragaria × ananassa, didn’t appear until the 18th century. It was born in France through the accidental hybridisation of two wild species: Fragaria virginiana, native to North America and prized for its flavour, and Fragaria chiloensis, a South American variety known for its size and vibrant colour. This botanical pairing produced a breakthrough, larger, juicier berries with a richer flavour and better shelf stability, ideal for both fresh consumption and culinary use. The hybrid quickly gained favour across Europe, laying the foundation for the commercial strawberry varieties we enjoy today.
Today, strawberries are cultivated on nearly every continent. Regions have developed specialised cultivars to suit local climates and consumer preferences, from intensely sweet Japanese varieties to robust American field strawberries. These subtle differences bring unique nuances to the flavour and aroma, creating a wide palette for flavourists and food innovators to capture the essence of strawberry across different applications.
Strawberry Season in Malaysia: A Highland Harvest
Although strawberries are often associated with cool, temperate climates, Malaysia has carved out a niche for its own strawberry production, high above sea level in the misty hills of Cameron Highlands, Pahang. Thanks to its unique elevation and climate, this region supports strawberry cultivation all year round, offering a tropical twist on this beloved fruit.
Malaysian strawberries are often smaller in size but intensely aromatic and flavourful, with a vibrant balance of tanginess and concentrated sweetness. Compared to their larger, juicier counterparts from temperate countries, these highland berries offer a bold, localised profile that appeals to Southeast Asian palates.
Inside the Strawberry’s Complex Character
What makes the strawberry flavour so irresistible?
The secret lies in its extraordinary chemical complexity. A ripe strawberry contains over 360 volatile compounds that work together to create its distinctive aroma and flavour. These compounds vary in concentration depending on ripeness, variety, and growing conditions, giving rise to the nuanced profiles we associate with different strawberry experiences.
Key contributors include:
This blend results in a flavour that’s both familiar and multidimensional, sweet, slightly tart, with a fresh and juicy top note. The ripeness, cultivar, and growing conditions can significantly influence the final flavour profile, which is why creating authentic strawberry flavour is both an art and a science.
The Berry Best, Year After Year
Strawberry consistently ranks among the topmost loved flavours worldwide, a status it has maintained for decades. And its popularity goes far beyond just taste.
According to Mintel, strawberries resonate deeply with consumers for a multitude of reasons:
From a flavour psychological perspective, strawberries tap into emotions of happiness, warmth, and youthful optimism. It communicates freshness and comfort, making it not just a consumer favourite, but also an asset in brand storytelling and product development.
The Strawberry Spectrum: From Wild to Gourmet
Strawberries don’t come in just one flavour. Instead, they span a diverse and dynamic spectrum. And that’s exactly what makes strawberries so fascinating for flavour creation as they offer endless room for exploration.
To better capture this complexity, we’ve developed a strawberry flavour wheel built around eight key descriptors, each representing a different facet of the fruit’s personality:
Each descriptor can be dialed up, blended, or balanced, giving the flexibility to create everything.
At Metarom Asia, we help brands create strawberry flavour systems that go beyond just taste, they evoke emotion. From nostalgic creamy notes to vibrant, juicy bursts, our customised strawberry profiles are designed to deliver indulgence, refreshment, or seasonal appeal across a wide range of applications.
Whether you’re crafting a dairy dessert, a sugar-free gummy, or a bold beverage concept, our flavour expertise ensures your strawberry creation stands out with both character and performance.
Get in touch with us at sales@metarom.my to explore tailored strawberry solutions that bring your product ideas to life.
Coconut Water: Pure Refreshment, Straight from Nature
Light, refreshing, and naturally sweet. Coconut water has gone from tropical tradition to global health staple, driven by its clean-label appeal and hydrating benefits. But behind its rising popularity lies an opportunity: the ability to replicate, elevate, and innovate using flavour solutions that meet both sensory and technical demands.
At Metarom Asia, we don’t just see coconut water as a trend; We develop flavour that capture its essence and unlock its potential across multiple applications. Whether used to reinforce its natural profile or to create bold new combinations, our Coconut Water Flavour is designed to help brands stand out in the wellness, refreshment, and indulgence spaces.
What’s Inside Coconut Water?
Coconut water is the clear, nutrient-rich liquid found inside young green coconuts, typically harvested at 6 to 7 months. Grown in tropical regions like Southeast Asia, India, the Caribbean, and Latin America, it has long been valued in traditional cultures, not just to quench thirst, but in medicine and rituals as well.
Unlike coconut milk, which comes from the flesh of mature coconuts, coconut water is naturally sterile, low in calories, and minimally processed. Often mistaken for a sugary tropical juice, it’s a clean, light, and functional beverage with a distinct nutritional profile.
Here’s what makes coconut water stand out:
Beyond the Water, Into the Depths
Coconut water is far more than just a trendy drink, it’s steeped in history, healing, and spirituality. Across centuries and cultures, it has served as a sacred offering, a traditional remedy, and a trusted source of natural hydration.
A Growing Global Trend: From Village Palms to Global Shelves
Once a humble village harvest, coconut water has become a global health phenomenon. Over the past two decades, rising demand for clean-label drinks has propelled it from Southeast Asian markets to shelves in cities like New York, London, and Tokyo. Its popularity reflects the shift toward natural hydration, plant-based living, and eco-conscious choices, making it a favorite among athletes, wellness enthusiasts, and green-minded shoppers.
Both global brands and startups have embraced coconut water for its appeal as a:
In places like the US, UK, and Australia, it’s now a staple in smoothie bars, yoga studios, and wellness cafés. Popular varieties include sparkling, fruit-infused, and cold-pressed options to retain nutrients.
The trend also thrives on storytelling; consumers value ethical sourcing, fair-trade practices, and smallholder partnerships. Social media has amplified this, with hashtags like #CoconutWater and #NaturalHydration turning it into a lifestyle symbol: fresh, wholesome, and global.
Though modern in branding, coconut water’s rise is a return to tradition, evolving from ritual and remedy to gym bag essential, one sip at a time.
Coconut Water as a Flavour Canvas
Coconut water has a light, slightly nutty-sweet base with mild acidity, which makes it ideal for carrying a wide variety of flavour profiles.
Here are a few flavour pairings that shine with coconut water:
Creations That Flow with Coconut Water
Let the light, hydrating character of coconut water inspire your next flavour launch. From refreshing RTD to tropical ice cream, here are flavour-forward concepts riding the wave of clean-label and naturally refreshing trends:
At Metarom Asia, we help brands develop flavour systems that enhance the natural character of coconut water or build bold, exciting profiles for functional, indulgent, or seasonal launches. Whether you’re creating a tropical RTD, a refreshing ice cream, or a flavourful coffee beverage, our flavour solutions are designed to deliver both taste and performance.
Get in touch with us at sales@metarom.my to explore flavour pairings, market trends, or ready-to-customise flavour systems that bring your brand vision to life.
Dubai Chocolate Craze: The Trend That’s Sweetening the World
In the fast-moving world of flavour trends, few have captured global attention quite like Dubai chocolate. What began as an aesthetic dessert style is now a full-on movement in cafés, bakeries, and food brands worldwide. This indulgent trend fuses luxury, Middle Eastern flavour heritage, and social media virality. Currently, its growth shows no signs of slowing down.
Let’s dive deep into what makes Dubai chocolate a must-watch trend, how brands are capitalising on it, and how you can craft your next standout product inspired by this sweet sensation.
The Global Rise of Dubai-Inspired Chocolate
Created by Sarah Hamouda in 2021, “Dubai chocolate” began in high-end boutiques and quickly became a global sensation. Thanks to TikTok influencers unboxing gold-tipped milk chocolate bar filled with silky pistachio cream, earthy tahini and crunchy shards of knafeh pastry, “Dubai chocolate” has evolved into a cultural export.
In the last year, we’ve seen a surge in global search trends for terms like “pistachio chocolate,” “gold chocolate,” and “tahini sweets”. On TikTok alone, the hashtag #PistachioChocolate has amassed over 200 million views, with creators praising its indulgent textures, unique ingredient combinations, and luxurious presentation.
Why it’s blooming:
This trend reflects a broader macro-shift in consumer behaviour:
What Makes Dubai Chocolate So Special?
Dubai chocolate stands out not only for its unique flavours but for its sensory experience. The combination of diverse ingredients creates a distinct balance of sweetness, savoury richness, and luxurious presentation.
How Brands Are Capitalising on the Craze
Major brands and innovative boutique chocolatiers are already leveraging the Dubai chocolate trend to expand their portfolios and meet the rising consumer demand for luxurious, culturally inspired desserts.
Lindt: Launched a pistachio-centred truffle line across Europe, targeting the growing market of premium indulgence consumersCostco: Offering pistachio gelato, tahini spreads, and flavour samplers, signalling mass-market interest in Middle Eastern profilesBoutique Chocolatiers: In France, Germany, and the U.S., limited-edition collections are incorporating rose-infused ganache, date-paste centres, and gold detailing to create exclusive, premium offerings
Across Asia, brands are tapping into this trend and transforming it into consumer favourites:
Malaysia: Artisanal bakeries in Kuala Lumpur and Selangor are selling out of pistachio cream croissants and chocolate cakes topped with edible gold. Some boutique chocolatiers are offering Dubai-style bonbons as festive gifts
Thailand: Upscale dessert bars in Bangkok are embracing the Dubai chocolate trend with pistachio-filled crepes, tahini-infused lava cakes, and rose-saffron chocolate mousse. These offerings blend Thai creativity with Middle Eastern luxury, catering to a growing market of dessert lovers seeking globally inspired indulgence
Japan: High-end patisseries in Tokyo are introducing Dubai-style mochi. They are soft, chewy rice cakes filled with pistachio ganache, tahini cream, or rose-saffron-infused chocolate. These mochi reinterpret a familiar Japanese format with rich Middle Eastern flavours and gold-dusted finishes, catering to both local consumers and global tourists seeking elevated gifting experiences
Flavours and Formats That Ride the Dubai Wave
Looking to tap into the Dubai chocolate trend? Here are some flavour concepts developed with expert market insights, ready to be customised for your next product launch:
At Metarom Asia, we don’t just follow trends. We help you translate them into successful, scalable products. With deep expertise in flavour development and a passion for innovation, we collaborate with brands to turn insights like Dubai chocolate into products that stand out in today’s competitive market.
Whether you’re launching a new dessert line, upgrading your beverage offering, or rolling out a seasonal SKU, we’re here to help bring bold, globally inspired flavours to your brand.
Contact us today atsales@metarom.my and let’s work together to create your next best-selling product.
Coconut Water: Pure Refreshment, Straight from Nature
Light, refreshing, and naturally sweet. Coconut water has gone from tropical tradition to global health staple, driven by its clean-label appeal and hydrating benefits. But behind its rising popularity lies an opportunity: the ability to replicate, elevate, and innovate using flavour solutions that meet both sensory and technical demands.
At Metarom Asia, we don’t just see coconut water as a trend; We develop flavour that capture its essence and unlock its potential across multiple applications. Whether used to reinforce its natural profile or to create bold new combinations, our Coconut Water Flavour is designed to help brands stand out in the wellness, refreshment, and indulgence spaces.
What’s Inside Coconut Water?
Coconut water is the clear, nutrient-rich liquid found inside young green coconuts, typically harvested at 6 to 7 months. Grown in tropical regions like Southeast Asia, India, the Caribbean, and Latin America, it has long been valued in traditional cultures, not just to quench thirst, but in medicine and rituals as well.
Unlike coconut milk, which comes from the flesh of mature coconuts, coconut water is naturally sterile, low in calories, and minimally processed. Often mistaken for a sugary tropical juice, it’s a clean, light, and functional beverage with a distinct nutritional profile.
Here’s what makes coconut water stand out:
Beyond the Water, Into the Depths
Coconut water is far more than just a trendy drink, it’s steeped in history, healing, and spirituality. Across centuries and cultures, it has served as a sacred offering, a traditional remedy, and a trusted source of natural hydration.
A Growing Global Trend: From Village Palms to Global Shelves
Once a humble village harvest, coconut water has become a global health phenomenon. Over the past two decades, rising demand for clean-label drinks has propelled it from Southeast Asian markets to shelves in cities like New York, London, and Tokyo. Its popularity reflects the shift toward natural hydration, plant-based living, and eco-conscious choices, making it a favorite among athletes, wellness enthusiasts, and green-minded shoppers.
Both global brands and startups have embraced coconut water for its appeal as a:
In places like the US, UK, and Australia, it’s now a staple in smoothie bars, yoga studios, and wellness cafés. Popular varieties include sparkling, fruit-infused, and cold-pressed options to retain nutrients.
The trend also thrives on storytelling; consumers value ethical sourcing, fair-trade practices, and smallholder partnerships. Social media has amplified this, with hashtags like #CoconutWater and #NaturalHydration turning it into a lifestyle symbol: fresh, wholesome, and global.
Though modern in branding, coconut water’s rise is a return to tradition, evolving from ritual and remedy to gym bag essential, one sip at a time.
Coconut Water as a Flavour Canvas
Coconut water has a light, slightly nutty-sweet base with mild acidity, which makes it ideal for carrying a wide variety of flavour profiles.
Here are a few flavour pairings that shine with coconut water:
Creations That Flow with Coconut Water
Let the light, hydrating character of coconut water inspire your next flavour launch. From refreshing RTD to tropical ice cream, here are flavour-forward concepts riding the wave of clean-label and naturally refreshing trends:
At Metarom Asia, we help brands develop flavour systems that enhance the natural character of coconut water or build bold, exciting profiles for functional, indulgent, or seasonal launches. Whether you’re creating a tropical RTD, a refreshing ice cream, or a flavourful coffee beverage, our flavour solutions are designed to deliver both taste and performance.
Get in touch with us at sales@metarom.my to explore flavour pairings, market trends, or ready-to-customise flavour systems that bring your brand vision to life.
Dubai Chocolate Craze: The Trend That’s Sweetening the World
In the fast-moving world of flavour trends, few have captured global attention quite like Dubai chocolate. What began as an aesthetic dessert style is now a full-on movement in cafés, bakeries, and food brands worldwide. This indulgent trend fuses luxury, Middle Eastern flavour heritage, and social media virality. Currently, its growth shows no signs of slowing down.
Let’s dive deep into what makes Dubai chocolate a must-watch trend, how brands are capitalising on it, and how you can craft your next standout product inspired by this sweet sensation.
The Global Rise of Dubai-Inspired Chocolate
Created by Sarah Hamouda in 2021, “Dubai chocolate” began in high-end boutiques and quickly became a global sensation. Thanks to TikTok influencers unboxing gold-tipped milk chocolate bar filled with silky pistachio cream, earthy tahini and crunchy shards of knafeh pastry, “Dubai chocolate” has evolved into a cultural export.
In the last year, we’ve seen a surge in global search trends for terms like “pistachio chocolate,” “gold chocolate,” and “tahini sweets”. On TikTok alone, the hashtag #PistachioChocolate has amassed over 200 million views, with creators praising its indulgent textures, unique ingredient combinations, and luxurious presentation.
Why it’s blooming:
This trend reflects a broader macro-shift in consumer behaviour:
What Makes Dubai Chocolate So Special?
Dubai chocolate stands out not only for its unique flavours but for its sensory experience. The combination of diverse ingredients creates a distinct balance of sweetness, savoury richness, and luxurious presentation.
How Brands Are Capitalising on the Craze
Major brands and innovative boutique chocolatiers are already leveraging the Dubai chocolate trend to expand their portfolios and meet the rising consumer demand for luxurious, culturally inspired desserts.
Lindt: Launched a pistachio-centred truffle line across Europe, targeting the growing market of premium indulgence consumersCostco: Offering pistachio gelato, tahini spreads, and flavour samplers, signalling mass-market interest in Middle Eastern profilesBoutique Chocolatiers: In France, Germany, and the U.S., limited-edition collections are incorporating rose-infused ganache, date-paste centres, and gold detailing to create exclusive, premium offerings
Across Asia, brands are tapping into this trend and transforming it into consumer favourites:
Malaysia: Artisanal bakeries in Kuala Lumpur and Selangor are selling out of pistachio cream croissants and chocolate cakes topped with edible gold. Some boutique chocolatiers are offering Dubai-style bonbons as festive gifts
Thailand: Upscale dessert bars in Bangkok are embracing the Dubai chocolate trend with pistachio-filled crepes, tahini-infused lava cakes, and rose-saffron chocolate mousse. These offerings blend Thai creativity with Middle Eastern luxury, catering to a growing market of dessert lovers seeking globally inspired indulgence
Japan: High-end patisseries in Tokyo are introducing Dubai-style mochi. They are soft, chewy rice cakes filled with pistachio ganache, tahini cream, or rose-saffron-infused chocolate. These mochi reinterpret a familiar Japanese format with rich Middle Eastern flavours and gold-dusted finishes, catering to both local consumers and global tourists seeking elevated gifting experiences
Flavours and Formats That Ride the Dubai Wave
Looking to tap into the Dubai chocolate trend? Here are some flavour concepts developed with expert market insights, ready to be customised for your next product launch:
At Metarom Asia, we don’t just follow trends. We help you translate them into successful, scalable products. With deep expertise in flavour development and a passion for innovation, we collaborate with brands to turn insights like Dubai chocolate into products that stand out in today’s competitive market.
Whether you’re launching a new dessert line, upgrading your beverage offering, or rolling out a seasonal SKU, we’re here to help bring bold, globally inspired flavours to your brand.
Contact us today atsales@metarom.my and let’s work together to create your next best-selling product.
Ramadan-Inspired Flavours: A Celebration of Tradition and Taste
Ramadan is a month of fasting, reflection, and spiritual renewal observed by millions of Muslims worldwide. During this sacred time, fasting from dawn until sunset is a core practice, and the evening meal to break the fast, known as Iftar, is a time for community, family, and the enjoyment of special foods and drinks. The foods consumed during Iftar are not only nourishing but are also deeply tied to cultural traditions, creating a rich tapestry of flavours that hold both symbolic and sensory meaning. This month, we explore three standout flavours that have become synonymous with Ramadan.
Featured Ramadan Flavours
Date – The Tradition Iftar Staple
Pistachio – A Nutty Delight Flavour
Rose Lime – A Refreshing Iftar Classic
Applications Ideas
Date
Date Syrups and Pastes in energy bars and desserts
Date Flavored Beverages like yogurt or milkshakes
Date-Based Fillings in pastries and cookies
Pistachio
Pistachio-flavored ice creams and gelato
Pistachio-based fillings for pastries, cakes, and chocolates
Pistachio-enhanced granola or snack bars
Rose Lime
Rose Lime Syrup for mixing with sparkling water or soda
Rose Lime-flavored ice creams or sorbets
Rose Lime glaze or sauce for cakes and pastries
Flavour-Boosting Recipes
These three flavors—Date, Pistachio, and Rose Lime—are not just delicious but deeply embedded in the traditions of Ramadan. Whether you’re creating new recipes or adding a festive touch to your existing lineup, our premium flavour solutions are here to inspire.
Contact us today at sales@metarom.my to explore our full range of flavours and innovative solutions for the food & beverage industry.
This month, we’re diving deep into the captivating world of Okinawa Black Sugar, or kokuto, that is trending in the food and beverage industry. With its deep brown, sweet, and smoky taste, it stands out from the rest. Minimal processing preserves its naturally complex profile, making it a perfect choice for brands seeking innovation in their creations.
Okinawa Black Sugar: A Rich Culinary Heritage
Okinawa Black Sugar has deep roots in the 17th-century Ryukyu Kingdom, where sugarcane cultivation thrived thanks to Shinjo Gima, a man who learned sugar-making techniques in China. This unrefined sugar became a cornerstone of Okinawan culinary heritage, symbolising local identity. Today, it is highly valued for adding depth and complexity to various culinary applications.
A Culinary Journey Through Flavours and Traditions
While traditionally rooted in Okinawan cuisine, its rich flavour profile extends far beyond local dishes. This prized ingredient is a staple in Okinawan cuisine, enhancing desserts, snacks like Sata Andagi (deep-fried doughnuts), and drinks like Sanpin-cha (jasmine tea).
While traditionally rooted in Okinawan cuisine, its rich flavour profile extends far beyond local dishes. This prized ingredient is a staple in Okinawan cuisine, enhancing desserts, snacks like Sata Andagi (deep-fried doughnuts), and drinks like Sanpin-cha (jasmine tea).
Innovative Pairings
Okinawa Black Sugar complements spices for warmth, citrus for balance, nuts for depth, and chocolate for a rich, caramel-like complexity, making it a versatile ingredient in various flavour combinations.
Flavour Trends and Market Growth
The growing demand for natural ingredients is driving Okinawa Black Sugar’s popularity in confectionery, bakery, beverages, plant-based foods and even savoury applications, thanks to its deep, earthy sweetness.
Partner with Us
At Metarom Asia, we are dedicated to delivering the highest quality flavours. Let us help you craft innovative and delicious products that stand out.
Contact us today at sales@metarom.my to explore the possibilities of Okinawa Black Sugar and other unique flavours.
Chocolate enthusiasts and industry professionals alike are facing a complex situation. A significant cocoa bean shortage has emerged, impacting major producers like Ghana and Ivory Coast, who contribute over 60% of the world’s cocoa supply. This shortage has driven cocoa bean prices up by over 100% since last year, potentially affecting product availability and consumer costs. (source : Mintel)
However, innovation thrives in challenging times. Here at Metarom Asia, we are proud to introduce our groundbreaking “Cocoa Booster.” This solution allows you to create rich and decadent chocolate experiences while significantly reducing reliance on cocoa beans.
Product Description
Here’s how Cocoa Booster Flavour can benefit you:
Increased Profit Margins: Reduce your dependence on expensive cocoa powder while maintaining the taste your customers love.
Enhanced Flavour Profile: Achieve a richer, more complex chocolate experience for a truly indulgent product.
Improved Consistency: Enjoy consistent flavour every time, ensuring your products meet the highest quality standards.
Ready to experience the difference that our Cocoa Booster can make in your products? Contact us: sales@metarom.my
Metarom Asia : Malaysia International Halal Showcase (MIHAS) 2024
Are you ready to experience our flavours? We are happy to invite you to MIHAS (Malaysia International Halal Showcase) that will be held on 17-20 September 2024 and visit our booth at Level 1, Hall 2, Booth No. 2A10. Our booth is conveniently located near the entrance with other well-known brands like Nestle and F&N, along with other local Malaysian brands making it easy to find.
We have tailored a wide range of applications in our booth, making it versatile for various industries. Here are just a few examples:
Shaved Ice: Experience a burst of our flavours in every bite, created exclusively by our expert flavourists. From classic Strawberry and Melon to bold Coffee and Caramel Popcorn, we offer a wide variety of flavours.
Mooncake: We conducted a special project to develop these unique mooncakes filled with our own flavours such as Pandan, Caramel, Tea, and Mango. They are also crafted in halal-certified facilities, adhering to strict standards of hygiene and purity.
Tea and Mocktails: Our flavours can be used to create a variety of beverages, from aromatic and refreshing tea-based beverages like Peach Black Tea and Lemongrass Chamomile Tea to delicious non-alcoholic mocktails like Mojito + Apple Lime Mint and Jasmine + Raspberry.
We look forward to welcoming you to our booth at MIHAS, where you will have the opportunity to experience the future of flavour firsthand. Taste our innovative creations and learn about our customization options. To schedule a meeting or request more information, please contact us at sales@metarom.my and let’s create a flavour experience together.
Costco: Offering pistachio gelato, tahini spreads, and flavour samplers, signalling mass-market interest in Middle Eastern profiles
Boutique Chocolatiers: In France, Germany, and the U.S., limited-edition collections are incorporating rose-infused ganache, date-paste centres, and gold detailing to create exclusive, premium offerings
Malaysia: Artisanal bakeries in Kuala Lumpur and Selangor are selling out of pistachio cream croissants and chocolate cakes topped with edible gold. Some boutique chocolatiers are offering Dubai-style bonbons as festive gifts
Thailand: Upscale dessert bars in Bangkok are embracing the Dubai chocolate trend with pistachio-filled crepes, tahini-infused lava cakes, and rose-saffron chocolate mousse. These offerings blend Thai creativity with Middle Eastern luxury, catering to a growing market of dessert lovers seeking globally inspired indulgence
