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Citrus fruits (Lemons, oranges, grapefruits…) are highly popular flavors in a great deal of culinary applications.
Consumers are constantly looking for new, exotic flavors and new citrus fruits: In the last 3 years, we have seen new fruits such as the Yuzu, the Buddha’s hand and the Shatian pomelo becoming popular.
The TANGOR is the new, NOT-TO-BE-MISSED tropical flavor.
It is a citrus hybrid of the Tangerine (Citrus Tangerina, which is close to the mandarin orange) and the sweet orange (Citrus Sinensis) and is a symbol of Reunion Island.
With its orange-colored rind and juicy flesh, the Tangor’s taste will have you traveling to an exotic resort, with the sweet orange’s well-known and beloved notes and the Tangerine’s fruity, floral signature.
The Tangor is a citrus fruit which can be enjoyed at every occasion, and the Asia region have contributed to the vibrant success of the flavor, with the number of products launched in Asia growing by 32% in 2020 (source MINTEL/GNPD).
The fruit’s complex profile, rich and floral, combines well with the zesty flavors of other citrus fruits, such as the sweet orange.
The TANGOR will particularly appeal to dessert lovers and exotic drink lovers looking for new flavors.
Want to check out our aromatic creations and get samples? Contact us: sales@metarom.my